Who Wants to Talk? Brand Loyalty

Is Brand Loyalty a Thing of The Past?

In the 50’s and 60’s “Mad Men” advertisers turned brand loyalty into gold.  As factories converted from war production to consumer goods, the companies that were able to distinguish themselves from their competitors with recognizable brands and iconic images, won big.  Seventy years later, does brand loyalty hold up to online convenience?  Can iconic companies compete in a digital world of disruptive innovations?  Come and share your thoughts and ideas with us.

Presenter: Nancy Dowd

Nancy began her career by helping libraries market their value to their communities as Director of Marketing for Ocean County Library and The New Jersey State Library.  She has spoken around the world on the topic of marketing and was co-author of the bestselling book, Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian.

The program will be held virtually on Zoom.  Registration is requested – sign up here.

Join Zoom Meeting at https://us02web.zoom.us/j/87568756396

Or join by phone 646-558-8656             Meeting ID: 875 6875 6396